About Us
We are a small team of professionals with decades of experience in software development and customer database management. Our focus has been and remains on contact (people) and account (company) data within the business-to-business (B2B) domain.
Having dealt with contact data classification and personalization challenges for years, we understand the value that can be derived from categorization of B2B data along multiple dimensions, if those dimensions map to targeting criteria that differ from communication to communication:
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Better-targeted marketing communications
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Higher conversion rates
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Fewer opt-outs, ensuring future communication opportunities
With these needs in mind, we now offer an innovative, customizable, and fully automated solution to your needs in these areas. In addition to classifying contact data by job function, job level, and gender, our process inspects records for quality issues, addressing most but, when needed, flagging them for human inspection according to your desired business workflow.
"Presentation" is also important, so CleanContactData.com offers several functions that address this, from determination of locally appopriate salutations (opening line of a business letter or email) to cleanup and organization of mailing label information into arrangements the imply knowledge of and concern for local standards (vs. forcing U.S. approaches abroad).
The Big Deal about B2B
Effective B2B marketing recognizes and capitalizes on knowledge of a targeted contact's function within an organization and his or her seniority within that function. Such issues may be irrelevant to the consumer marketing (B2C) domain but are very important for intercompany communications.
The Alternative: Less relevant offers, lower conversion rates, and a poor first impression when attempting to establish new business relationships. Worse: A higher propensity to opt out of future communications.